Redefining Bourgeois: Embracing Authenticity and Elegance

In a world where words often carry heavy connotations, the term "bourgeois" has found itself weighed down by misconceptions and negative stereotypes. Once a symbol of refined living and cultural sophistication, "bourgeois" has been unfairly tainted with labels of pretentiousness and superficiality. At Bourgeois Original, we believe it's time to reclaim this term and restore it to its true essence—a celebration of empowerment, authenticity, and elegance.

The Origins of "Bourgeois"

Historically, "bourgeois" referred to the middle class—those who were neither nobility nor peasants but occupied a space of growing influence and aspiration. They were the artisans, merchants, and professionals who contributed to the cultural and economic fabric of society. Far from being a negative term, "bourgeois" embodied the spirit of progress, self-improvement, and refined taste.

The Misunderstood Bourgeois

Over time, the term has been misinterpreted and misused, often associated with materialism, complacency, and a lack of authenticity. This shift in perception is a disservice to the original meaning of "bourgeois," which at its core, signifies a dedication to quality, self-expression, and the pursuit of excellence.

At Bourgeois Original, we are passionate about redefining what it means to be bourgeois. We reject the notion that it implies superficiality or pretentiousness. Instead, we embrace its true essence: a commitment to living authentically and unapologetically, with a touch of elegance and refinement.

Embracing the True Essence of Bourgeois

To us, being bourgeois means valuing the finer things in life—not for the sake of appearances, but for the genuine joy and empowerment they bring. It’s about choosing products that are crafted with care, ingredients that are natural and beneficial, and designs that celebrate individuality.

Our founder, Shaquanda Denise, was inspired by her upbringing in Newark, NJ, to create a brand that stands as a testament to living authentically and confidently. Bourgeois Original was born from a philosophy of empowerment and self-expression. Our products are meticulously crafted to enhance the best parts of who you already are, encouraging you to show up in the world as your true self.

Celebrating YOU

At Bourgeois Original, we invite you to redefine your understanding of "bourgeois." Embrace it as a celebration of your unique journey and your commitment to excellence. Our luxurious, natural products are designed to empower you, making you feel confident and radiant in your own skin.

From our Silk Therapy Body Butter Cream to our exquisite home decor and apparel, every item we offer is a reflection of our dedication to quality, authenticity, and style. We believe that true elegance comes from being comfortable in your own skin and expressing your individuality without hesitation.

Join the Movement

We are more than just a brand; we are a movement. Bourgeois Original is about inspiring empowerment, originality, and confidence in every aspect of your life. We stand against the stereotypes and embrace the true meaning of "bourgeois"—a life of refined elegance, authentic self-expression, and unwavering confidence ... done your way, without seeking permission or validation. 

Join us in reclaiming and celebrating the true essence of bourgeois. Embrace who you are, live authentically, and never settle for less than you deserve. At Bourgeois Original, we celebrate YOU in all your natural, luxurious glory because God created you that way on purpose!